On a recent trip to Kerala I had the opportunity to spend an entire day at the Kochi-Muziris Biennale.

I felt like a child who accidentally fell into a sea of ice-cream. It was exciting, exhilarating and exhausting. At some point I felt like I would drown in this fantasy world.

I had been inspired to a point of no return. Every conversation over the next few days would somehow get connected to the festival. After my mind reached a more stable state it got me thinking about what I’d seen and about what we do at Purplemango. Whether the two worlds would ever meet?

There was no clear answer, with ‘Yes’ and ‘ No’ sitting on either end of a see-saw. However, one thought emerged with absolute clarity, which I think is what primarily differentiates the two.

Art lets you go on unplanned journeys to unexplored territories. Design comes with an in-built GPS system.

Art detests being confined. A single piece of art can mean different things to different people. Design exists to give direction, to clarify, to demystify. It’s often about crystallizing multiple thoughts and ideas into one single message.

So while the two may seem like they move of completely different paths, they do meet at an interesting point: The desire to create something original.