Advertising Non-Science

Advertising Non-Science

When you listen to the advertisements in any place you hear the silent, mental conversations that occupy the minds of people living there. Let’s begin with Bangalore, it’s plastered with Ads for homes, houses, apartments, villas, plots and land. All options look like resorts, where…

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Noodles holding nation hostage

Noodles holding nation hostage

Our dear friend Maggi has fallen into a large pot of boiling water. It’s getting cooked for sure and the cooking is going to last a lot longer than 2 minutes. But the big question is how many people are going to want to eat…

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Dreams

Dreams

Did you choose to wear dancing shoes, because music was always playing in your head? “Can you dance your way through life?” And then questions mount on questions until you’re faced with a gigantic mountain of questions. The mountain looks too high and so you…

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A Purplemango Day

A Purplemango Day

Think. Think. Plan. Plan… Abandon Plans. Idea hunting. A lot of Perspiration. A little Inspiration. Think some more. Sketch. Sing. Laugh. Love. Ideate. Create. Define. Design. Refine. Client conversations. Client imitations. Client briefs… lunch thieves. Music highs to open those droopy eyes. It’s back to…

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First look at creativity

First look at creativity

Creativity can take many forms. It’s embedded in art; in poetry, music and paintings. It comes to people through nature, through love; even negativity can be the beginning of new ideas. At Purplemango, creativity certainly seems to be the eternal watchword. As an outsider joining…

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Inhale. Exhale. Inspiration.

Inhale. Exhale. Inspiration.

“What’s the most resilient parasite? An idea.” Words of wisdom from the 2010 film, Inception- and of course, there is nothing stronger or harder to get rid of than an idea when it comes. The line doesn’t do justice, however, to the more difficult process…

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The Philosopher’s Bone

The Philosopher’s Bone

People often say ‘it’s a dog’s life’ when they mean that life is getting them down, but the truth is, most people have no idea how good we dogs have it. As the official watchdog at Purplemango, I spend a lot of my time soaking…

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