‘We’re in the business of imports and exports. We want to say what we do in the simplest way possible. Can you do that for us?’
Of course we can!
We scrambled to our drawing boards where we sketched, we drew and from there a new identity grew.
‘Del’ stands inside a square space and indicates our country with its borders. ‘Trade’ stands outside these borders and represents the rest of the world.
The logo is essentially a conversation between these two parts. And this is the shortest way to graphically tell an import-export story.
